Mobile Portal development Strategy

Mobile portals have become pervasive and their demand as well as usability is growing every day. The benefits provided by mobile applications are proving to be a competitive advantage for many businesses. Websites like BookMyShow have started moving closer to their customers by launching mobile applications to avail their services. The fact that customers might not be able to access their desktop or laptop all the time but are always accompanied by their mobile phones is a huge motivator for businesses to come up with mobile applications to offer their services. The ubiquity and accessibility of mobile phones has also stemmed many innovative models that operate solely over mobiles.

What should be the strategy of a business that wants to develop a mobile portal? I am discussing a five Ds framework for developing a mobile platform. This framework is not developed by me but was a part of classroom discussions.

The five Ds frame work for portal development is a useful way of going about creating a mobile portal. An organization should adopt the above framework to develop a mobile portal to maximize reach and ensure a successful mobile venture.

Challenges in developing a successful mobile commerce strategy

The challenges in developing a successful mobile commerce strategy are manifold. Some of them are discussed in the following paragraphs.

·         Complexity – The number of players involved in developing a mobile strategy is very large. This increases the complexity involved in developing a mobile commerce strategy.

·         Uncertainty – there is a lot of uncertainty involved in the user preferences and the adoption curve that the portal will follow.

Disruption – The technology domain is very fast changing and there are innovations and discoveries that are coming into light every day. It is very difficult to predict the next disruptive technology on the horizon that will change the entire game.